Back to school with The 100% Challenge for 2012

100% Challenge Top Trumps 2011 flyer

As schools across the country return this week, social enterprise MOTIV CIC is working with leading children’s brands Top Trumps, Crayola and LEGOLAND Discovery Centre® at a time of the year when maintaining excellent attendance is more important than ever. The MOTIV scheme, The 100% Challenge provides an important boast to schools looking to ensure their pupils keep good attendance habits and are all aware of the importance of being in school at the start of the year.

Pupils can earn unique designer badges at the end of each half term for completing The 100% Challenge plus a reward from either Top Trumps, Crayola of LEGOLAND Discovery Centre if they complete The Challenge over a full term. Participating schools are also provided with posters, flyers and resources to ensure The Challenge has a maximum impact as possible on their attendance.

The 100% Challenge has been devised by Social Enterprise MOTIV CIC who over the last four years have made significant improvements in school attendance levels (figures below), working with local authorities. MOTIV will now be rolling out the scheme directly to primary schools nationwide.

Last month the government released figures revealing that ‘truancy’ has reached an all new high in primary schools across the UK with 450,000 pupils (7.2%) missing a month of lessons a year and more than a million pupils (16.4%) missing half a day or more of school a week.

The impact of which can be life-changing . Extensive research demonstrates a clear link between bad habits that form in primary schools leading to poor exam results, poor social skills and significantly reduced future life opportunities.

The MOTIV 100% Challenge is based on effort and excellence, pupils earn exclusively designed badges at each half-term, and if they complete a full term every pupil earns a reward tailored to their year group. Rewards include for example Top Trumps, Crayola packs and  LEGO collectable keyrings dependent on which scheme is operating in the school.

Pupils at Wistaston Green Primary School in Crewe celebrate their attendance at the end of last term

Lyndsey Colman, assistant headteacher at Wistaston Green Primary School in Crewe, said “The MOTIV 100% Challenge has been a  great success in our school. During the first 6 weeks of this year our attendance has improved by almost 5%.  The posters around school and the materials provided to support the scheme are fantastic and raise the profile of attendance consistently throughout the week”