LEGOLAND® Discovery Centre character is up for the School Attendance Challenge!

LEGOLAND® Discovery Centre’s iconic LEGO character – called Buddy – today lent a hand to award winning Social Enterprise MOTIV CIC in support of school pupils developing good attendance habits as a life long skill.

Pupils at All Saints Primary School in Newton Heath, Manchester were treated to a visit from ‘Buddy’ to launch their 100% Challenge for Attendance which is available to all schools in Greater Manchester. The MOTIV 100% Challenge recognises both excellence and significant improvements in school attendance, rewarding school attendance in two categories – 100% attendance and 100% effort in attendance.

The scheme is run by award winning Manchester Community interest Company MOTIV CIC and was very successful last year as part of Manchester City Council attendance drive (in association with Crayola), with 54% of all pupils (aged 5-16) with improved attendance.

Headteacher Lorraine Tennant commented ‘We are committed to doing everything we can to giving the pupils at this school the best start in life but we can only do that if they are committed to being here, without fail, unless they are sick. The assembly is designed to give them a vision for their future and what it might hold if they work hard and come to school, on time, everyday.’

The class assembly features role play with the LEGOLAND Discovery Centre model maker to demonstrate to pupils what affect poor and attendance and lateness would have in the real world of work. The class with the highest attendance from last term will be treated to a demonstration from the LEGOLAND Discovery Centre team.

MOTIV Director Rose Marley who is a winner of the Women in Ethical Business Awards (Tridos Bank & The Times) commented ‘the LEGO brand is a popular and trusted brand amongst pupils and the LEGOLAND Discovery Centre is an ideal environment to engage youngsters in their learning through play. It’s an ideal message we are putting out their for kids with the Centre – if you work hard, you get rewarded, it’s a lesson for life!’

Neil Crittenden, General Manager of LEGOLAND Discovery Centre commented ‘It’s a superb way for us to put something back into the community, knowing we can make a social impact with our LEGO character.  Putting children first is at the heart of the LEGOLAND Discovery Centre brand, so we are  of course happy to endorse Buddy’s efforts to support the idea of private companies playing a bigger part in that community.’

If you would like more information about running The 100% Challenge with LEGOLAND Discovery Centre in your school please contact Sam Evans at MOTIV on (0161) 282 8380 or via

Click here to find out more about LEGOLAND Discovery Centre, located at The Trafford Centre, Manchester.